Visibility analysis
Why can't people find me on Google?
Usually it isn't the technology. It's a simpler question: are your customers even searching for the words your website is built around? We measure that — for each of your services separately.
The difference
Why a free SEO check won't help you
Free tools check whether a website is technically clean and hand you a list of forty issues — thirty-eight of which nobody cares about. They say nothing about your market. Here is a real measurement for a plumbing business:
| Search term | Searches/month | Who gets found there |
|---|---|---|
| blocked toilet | 8.100 | DIY stores — people fixing it themselves |
| emergency plumber stuttgart | 140 | Emergency services — people with an urgent problem |
58 times more demand in the top row — and the small number is still the one worth having. Ranking in the first list wins readers, not customers. We check exactly this distinction for every one of your search terms by looking at the actual results page. An automated report cannot do that.
Contents
What you get
Every service assessed separately
Not the website as a whole, but each of your services on its own — with demand, competition and a clear verdict on whether search is worth the effort there.
Real search volumes
Measured from the Google Ads database, not estimated. Plus the cost per click your competitors pay — the best available signal for what a prospect is worth in your market.
Verified search intent
For every term we look at the actual results page. Are those providers, job boards or reference works? That decides whether a term can bring you work at all.
Your rankings
Where you stand today for every term — the full first hundred results searched — and which competitors get found instead.
Technical check
Is your website fully indexed by Google? Page titles, company markup in the source, loading behaviour, domain setup. Short, without an endless defect list.
Action plan
A sequence rather than a catalogue, with an honest estimate of when each step takes effect — and explicitly where effort would be wasted.
Look at an example first
Before you order anything: here is a complete sample analysis. The company in it is fictional — the numbers are not. Every search volume and results page in it was actually measured.
View sample analysis (PDF, German)No form, no email address required.
Scope
Three packages
Visibility analysis
€250
All services assessed, search volume and intent verified, your rankings, technical check, action plan.
Analysis + competitors
€490
Plus three competitors compared directly: what they get found for, where they are stronger — and which topics nobody has claimed yet.
Analysis + rollout plan
€890
Plus a six-month content plan, the page structure to match, and draft copy for the most important pages.
If you go on to commission ongoing support, we credit the analysis in full. So you only pay for it if you leave it at that.
Process
Within three working days
- 1
You send us your domain
That's all we need. No access, no documents, no preliminary call.
- 2
Confirmation and invoice
The same working day. We'll also tell you if we see little potential — then you save the money.
- 3
We measure
Map the services, determine search volumes, verify intent, query rankings, review the technology.
- 4
Delivery
As a PDF, plus twenty minutes on the phone to go through the findings together.
Order
Request the analysis
We'll get back to you the same working day with confirmation and invoice.
FAQ
What you might still want to know
What does the analysis cost?
€250 one-off for the base analysis, €490 with a competitor comparison, €890 with a rollout plan. If you go on to commission ongoing support, we credit the amount in full.
How long does it take?
Three working days from order confirmation. If we're ever at capacity, we tell you beforehand — not afterwards.
What do you need from me?
Just your website address. No credentials, no documents. Everything else we measure from the outside, the same way Google sees your site.
Is this an automated report?
No. The data comes from professional sources, but the assessment is done by hand. That's exactly where the difference lies: whether the people behind a search term are buyers, job seekers or someone looking up a definition is something no tool can tell — somebody has to look at the results page.
What if there's nothing to gain for me?
Then that's what the analysis says. In one assessment for an industrial services company, five of eleven services could not be marketed through search at all — that finding saved more than the analysis cost. If we can see before you order that the effort won't pay off, we say so and decline.
Will I be pushed into a contract afterwards?
No. The analysis is a self-contained deliverable. You can act on it yourself or hand it to any other agency — the measures are described so that this is possible.
Your question wasn't here? Get in touch — a short conversation often clears up more than any page.